About Us

Everything you need to know about Central Finance

Alison Bradley

Managing Director of Central Finance and former Chief Executive of The Arrow Fund Ltd; a West Midlands Regional Loan fund, Alison Bradley has over 17 years experience managing several Public Sector loan and Grant programmes across the West Midlands.

Alison has delivered business advice to a variety of businesses, both early stage and existing and has assisted thousands of businesses to access a range of funding.  Alison has personally raised over £8 million and counting for over 200 SMEs creating over 600 jobs over the last year and has a 100% track record with grant applications.

An experienced Growth Accelerator coach for Grant Thornton and SFEDI accredited business advisor, Alison has significant and unrivalled experience in relation to grant submissions and is expertly positioned to help you and your business achieve your financial aims.


Steve Harris

Steve Harris, Director at Central Finance, Growth Accelerator coach for Access to Finance & Innovation and board member for the Worcester LEP Access to Finance subcommittee has over twelve years’ experience working with businesses to raise finance.

Steve has worked for the UK’s largest asset finance broker and was responsible for helping thousands of businesses in his career. His in depth knowledge of finance and alternative funding secured him a significant position at a financial services provider, where Steve helped the business double turnover from £17 million to £35 million in a 14 months period.

Specialising in peer to peer finance and alternative finance, Steve understands a broad range of funding solutions and will advise the right finance package for your business

Chris Brown

Chris Brown, Director at Central Finance, an Associate of the Chartered Institute of Bankers and a member of The West Midlands Regional Finance Forum.

Chris, an experienced Corporate Finance advisor has supported thousands of businesses over the years and regularly contributes and advises the Government on Access to Finance issues for SMEs in the region. His prior roles as Head of Commercial Banking for Lloyds TSB in Hanley and Head of Corporate Finance for a leading Midlands accountancy practice provide clients with the expert knowledge of banking processes and loan applications to achieve their financial objectives.

Chris’ expert eye for business plans, bank loan applications and lending criteria puts him in the perfect position to help you and your business access the right funding package.

Sam Sturdy

Sam Sturdy, Head of Bridging and Commercial at Central Finance, fully qualified with a Certificate in Mortgage Advice and Practice has over 25 years commercial finance experience.

From grass roots days at KPMG with international blue chip companies and high net worth individuals, to running her own commercial finance franchise, Sam has dealt with diverse and complex cases requiring the expertise of a property finance expert.

With over 25 years commercial experience, Sam’s expertise is thoroughly understanding the client and matching the detail to lenders criteria.   With a particular interest in the property investment arena, Sam’s experience ensures she digs deep to understand the client and the deal, bringing creative feasible solutions to the client.  Her experience ranges from auction, bridging and development finance to buy to let and residential mortgages.

Armed with a creative can-do approach, she prides herself in looking after clients with their best interests at heart and treating clients with honesty and integrity.

Raj Bedi

Raj Bedi, Business Adviser at Central Finance has over eleven years experience practicing in B2B Financial Services, previously working for the UK’s largest asset finance broker.

Raj is an experienced account manager, with new business development and sales support skills working with a number of clients ranging from start-ups to blue chip organisations, dealing with transactions from £10,000 through to £500,000.

A keen eye for detail and strong experience in underwriting, Raj ensures clients are maximising potential financial solutions best suited to their needs whilst matching funding criteria to deliver the right financial package.


Mark Durrant

Mark Durrant, Business Development Manager at Central Finance, an Associate of the Chartered Institute of Bankers has over 30 years experience in corporate banking held with the one of the largest banks in the World.

An experienced Business Relationship Manager working for a global brand, Mark’s background and expertise is predominantly with SME’s and understanding their needs and requirements and providing specialist business solutions to support growth.

Mark’s corporate banking experience working with high net worth clients and Senior Management provide clients with the expert knowledge of banking processes and loan applications to achieve their financial objectives.


Jackie Field

Business Development Manager at Central Finance, Jackie Field has over 17 years experience in commercial banking and lending and has held a senior position with the one of the largest banks in the UK.

An experienced Business Relationship Manager working for a recognisable banking group, Jackie’s background and expertise is with both SME’s and private lending. Jackie understands business owners needs and requirements to support growth and provides specialist advice and guidance on solutions available in the finance sector.

Jackie’s commercial lending banking experience working with a diverse client base teamed with her in-house expert knowledge of banking processes gives Central Finance the added advantage of understanding risk assessments of financial situations and can provide recommendations tailored to meet business objectives.

Pardip Phull

Pardip Phull, Office Manager and Executive Assistant to the Directors at Central Finance has over 20 years’ experience working with blue chip accountancy and finance firms and understands the demands of the Finance industry well.

Pardip is an experienced and well organised office manager who provides clients with both a friendly and informative face at first point of contact.

Always happy to help, Pardip will ensure your enquiry is dealt with efficiently by the right person at the right time.


Central Finance have sixty years collective experience in commercial finance including; grant applications, peer to peer funding, bank loan underwriting applications and have significant knowledge of lending criteria from lenders and investors.

We are experienced grant and SME business advisors well versed in banking, funding including peer to peer and other alternative finance, grants and growth acceleration.

  • Over 60 years combined experience
  • 100% Grant Application Success
  • Unbiased Financial Guidance
  • £30 million in business finance raised
  • Supported 600 businesses
  • Accredited Growth Accelerator Coaches
  • No obligation service
  • Experts in Commercial Finance
  • Approved Growth Voucher Participants